Those who prefer to do their betting or casino gaming online, are spoilt for choice when it comes to online bookmakers and casinos. There are literally hundreds of online casinos hoping to attract new customers with an array of juicy incentives and bonuses.

Many people betting online for the first time choose the sensible approach of seeking out the websites of proven and reputable high street bookmakers. The following UK betting guide is a short introduction to the various UK bookmakers that can be found online, and what they have to offer:

William Hill: One of the most recognisable brands in the United Kingdom, William Hill is a major presence in the online poker, bingo and casino markets. The site is structured around its excellent sportsbook, which provides quick and easy access to a wide variety of popular sports betting markets. (Detailed William Hill Review)

Paddy Power: Ireland's biggest bookmaker is all about betting specials. This bold, sassy bookmaker offers a variety of daily specials in its sportsbook.  Similar excellent value is to be found in its online bingo, poker and casino channels. The site provides a high quality online gaming experience with a dose of irreverent Irish humour. (Detailed Paddy Power Review)

Ladbrokes: A familiar name in the UK betting markets, Ladbrokes makes the list of top rated bookmakers in any quality UK betting guide. The Ladbrokes site offers everything from its glitzy online casino, to a massive selection of sports betting markets. Betting with Ladbrokes online also provides punters with access to a wealth of statistical data on their favorite sports.
(Detailed Ladbrokes Review)

Betfair: The world's biggest and most popular online betting exchange is more than just a sportsbook. Whilst Betfair offers a range of online gaming products, including a casino, poker rooms and bingo, its specialty is the sports betting exchange. Betfair allows punters to set their own odds for any given sporting event, thus allowing them to explore the excellent opportunities offered by lay betting.

Totesport: Famous for its excellent coverage of horseracing betting markets around the world, totesport online offers a lot more than just its famous totepools and racings specials. Visitors to this site can also benefit from its excellent online casino, as well as top coverage of sports events from around the world. Safe, secure, and boasting an excellent reputation in the sports betting market, totesport in one of the safest bets on the web. (Detailed Totesport Review)

Bet365: Bet365 is all about understated quality. The sportsbook has a reputation for offering top value in all its betting markets, and is top rated by a number of excellent UK betting guides, including Gambling Guru. Market diversity and the range of sports covered are unparalleled, and the site also offers some of the best designed online poker and online casino platforms on the web. (Detailed Bet365 Review)